To Prime or not to Prime

So....Your makeup slides off your face or disappears during the day. This is a common complaint I hear a lot! Are you using a primer? If you don't know what it means to prime your face, listen up... I'm about to make your day!

The 24 hour holding agent for your foundation, why not? We paint our nails, our house etc., why not our faces? When building a beauty regimen for ourselves, a face primer is often overlooked. Back in the day, makeup artists didn't have high tech primers that produced amazing effects such as refining our skin's texture, evening our skin's tone, or minimizing our pores.

When selecting a primer, think about what it is that your skin needs. Is it for photography or for everyday, with a bit of SPF? A primer with silicone is excellent for giving makeup that fresh look, but can show shiny spots in photography. If you have a color correcting issue like redness, opt for a color correcting primer with a green pigment, while a pink tint can liven up a dull complexion.

Whatever your foundation problem is, it's sure to be corrected with a primer suitable to your skin type. You will be so glad to know this come the hot humid months of summer!