It's the most wonderful time of the year! Someone asked me if I buy a new red lipstick every season, of course I do! I am also constantly asked about how to choose the right shade of red for your skin tone, so here is a little direction in that area....
If you’re very fair with a porcelain or ivory complexion, you should go for sheer colors.
If you wear a sheer red it could be warm or cool. You don't want to look gothic so you want something sheer so it’s a lot more wearable. Almost between a lipstick and a gloss. Also for light skin tones if you’re going to go with the lipstick rather than a gloss, select a red shade with a blue undertone. A good way to test if your lipstick has a blue undertone is by marking on a plain white piece of paper to see if it has more blue, yellow or brown tints in it.